By Alexander Sänn
Alexander Sänn offers a practical approach according to lead consumer approach, choice size, and suggestions utilizing collaborative filtering. The brought strategy during this publication stimulates enter from inner and exterior resources, predicts uncomplicated buyers’ attractiveness, and evaluates this enter opposed to pre-defined standards resembling feasibility and latest patents for additional inspiration new release. In sum, the hot technique addresses universal innovation obstacles and is helping to lessen administration uncertainties. This ebook offers additional insights to using lead clients as innovation resources in 3 significant industries. the writer extends the methodological toolbox with sensible implications and contributes to the hugely mentioned subject in innovation management.
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Additional info for The Preference-Driven Lead User Method for New Product Development: A Comprehensive Way to Stimulate Innovations with Internal and External Sources
332). The Lead User Method 35 Authors like Franke et al. (2006) and Schreier/Prügl (2008) coined the construct of lead userness. Franke et al. (2006) employed constructs of ‘ahead of a trend’, ‘high benefit expected’, ‘technical expertise’, and ‘community-based resources’ to determine lead userness. Its aim is to differentiate lead users from ordinary users by means of certain behavioural patterns (see Schreier/Prügl 2008). Thus, the latent construct of lead userness is defined by the relative trend position and the expected benefit from an innovation (see Franke et al.
Scientific research leads to the suggestion of use the first third of the sample to identify lead users (see for example Schreier/Prügl 2008 for a relation between a fast and heavy adoption behaviour, consumer expertise and use experience, locus of control and innovativeness, and one’s lead userness). g. Lüthje 2000 and von Hippel 2005). The Lead User Method 37 As for now, it is proven that the presence of lead user(-ness) characteristics has a positive influence to an increased quantity and quality of user innovations and more attractive innovations (cf.
In addition, it can be expected that this trend will continue over many years and fosters a long-term application field for NPD. g. Christensen/Euchner 2011 for the case of Intel Celeron processors). In contrast, trends identified in consumer goods markets are seldom permanent and persistent and are also driven by non-economic decisions. Thus, the prediction of a trend seems to be almost impossible (see von Hippel 1986). The Lead User Method 29 Table 9 illustrates von Hippel’s (1986) differentiation between both markets.