By Roman G., Jr Hiebing, Scott W. Cooper
The One-Day advertising Plan exhibits marketers and company proprietors the best way to speedy layout a advertising plan for any company. Hiebing and Cooper's streamlined, 10-step strategy publications readers throughout the improvement and execution of powerful advertising plans, and gives the instruments to thoroughly assessment bottom-line effects. filled with useful checklists and templates, this sensible, entire 3rd variation contains up to the moment details on model positioning and online marketing strategies.
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Additional info for The one-day marketing plan: organizing and completing a plan that works
Sales need to be monitored on a store-for-store (or same-store) basis in order to determine the relative health of each unit/outlet as well as the total system of stores. 2 shows total sales and per-store averages (see the worksheet at the end of this chapter). Charts would be developed on an annual basis over a five-year period for comparison. 0% Throughout this book M equals thousands and MM equals millions. 4 +12% + 15* $161† 91 *The percent change for total sales volume is higher than per-store average volume due to a decrease in per-store averages and an addition of stores.
TASK 5 Conduct Data Search Institute a disciplined data search. Stay focused on what needs to be found by constantly reviewing your outline. This will allow you to feel confident that you have compiled all of the existing data necessary to complete your charts. CHAPTER 1: The Business Review TASK 6 9 Write Summary Statements After the charts have been completed, write brief statements summarizing the major findings and answering the questions you developed in Task 2. Include a summary rationale when needed.
Is the percent of shelf space your product receives in major outlets greater than, the same as, or lower than your competitors? • Does expansion into new territories make sense? Are there additional areas of the country where you should be doing business? • Does your product require mass, selective, or exclusive distribution? Why? Does it require a combination of distribution methods? Who can best provide this type of distribution? Do your competitors’ products require mass, selective, or exclusive distribution?