The Mass Marketing of Politics: Democracy in an Age of by Bruce I Newman

By Bruce I Newman

The Mass advertising of Politics demonstrates how the us' modern political approach is pushed by means of advertising, no longer ideology, with an emphasis on picture over substance, character over concerns, and 32nd sound bites over significant discussion. This ebook information how strategies are getting used to figure out public opinion, win votes and form public coverage within the White residence and Congress. The ebook issues out the pitfalls of depending too seriously on advertising and marketing as a crusade and governance software, and gives choices. The Mass advertising and marketing of Politics is provocative and crucial analyzing for somebody drawn to North American politics, advertising, political communique, and media stories.

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By Bruce I Newman

The Mass advertising of Politics demonstrates how the us' modern political approach is pushed by means of advertising, no longer ideology, with an emphasis on picture over substance, character over concerns, and 32nd sound bites over significant discussion. This ebook information how strategies are getting used to figure out public opinion, win votes and form public coverage within the White residence and Congress. The ebook issues out the pitfalls of depending too seriously on advertising and marketing as a crusade and governance software, and gives choices. The Mass advertising and marketing of Politics is provocative and crucial analyzing for somebody drawn to North American politics, advertising, political communique, and media stories.

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Extra info for The Mass Marketing of Politics: Democracy in an Age of Manufactured Images

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16. AARP Voter. (1996, Fall), [whole issue]. 17. Jacoby, M. (1996b, September 13). Signs hint Christian Coalition influence has peaked. Chicago Tribune, sec. 1, pp. 1, 24. 18. Krauthammer, C. (1996, October 28). And that's the truth—Sort of. Chicago Tribune, sec. 1, p. 15. 19. Haynes, D. (1997, March 9). Alliance responds to Christian right. Chicago Tribune, sec. 1, p. 4. 20. Etzioni, A. (1995, September 13). The politics of morality. Wall Street Journal, p. A14. 21. Putnam, R. D. (1996, January 10).

18. 14. Tackett, M. (1996, August 9). Right-wing rules on GOP platform. Chicago Tribune, sec. 1, pp. 1, 24. 15. Jacoby, M. (1996a, September 14). Christian Coalition rally bashes Democrats. Chicago Tribune, sec. 1, p. 3. 16. AARP Voter. (1996, Fall), [whole issue]. 17. Jacoby, M. (1996b, September 13). Signs hint Christian Coalition influence has peaked. Chicago Tribune, sec. 1, pp. 1, 24. 18. Krauthammer, C. (1996, October 28). And that's the truth—Sort of. Chicago Tribune, sec. 1, p. 15. 19. Haynes, D.

15-20. 20 THE MASS MARKETING OF POLITICS 25. Associated Press. (1995a, April 18). , studies find. Chicago Tribune, sec. 1, p. 13. 26. Lacayo, R. (1998, March 16). All the president's movies: Musclehead or sex fiend—The image of the chief executive is no longer a winning ticket. Time, pp. 72-73. 27. Neikirk, W. (1997b, January 26). Celebrity in chief: Reverence or fodder for the soaps? Chicago Tribune, sec. 2, pp. 1, 13. 28. Money and politics: Politicians for rent. (1997, February 8). The Economist, pp.

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