The Guru Guide to Entrepreneurship: A Concise Guide to the by Joseph H. Boyett, Jimmie T. Boyett

By Joseph H. Boyett, Jimmie T. Boyett

There are rankings of books out there delivering "surefire" formulation for entrepreneurial luck. but if it involves turning your desires of good fortune into fact, who do you think that is extra certified to supply an opinion-the esteemed Professor X, or Richard Branson, invoice Gates, Wayne Huizenga, and Walt Disney? And who higher than Ray Kroc, Debbi Fields, and Lillian Vernon offers stable suggestion and advice on overcoming mental hindrances to good fortune, pitching principles to skeptical backers, and preserving your cool within the face of adversity? the answer's transparent: if you need to know what it's like from the interior out to make it in a company of your personal, ask those that have performed it to the max. Ask the specialists. A priceless resource of thought and entrepreneurial knowledge, The Guru Guide(TM) to Entrepreneurship provide you with an unprecedented chance to benefit the keys to beginning and succeeding on your personal business-directly from the genuine specialists. in accordance with best Fortune 500 specialists Joseph and Jimmie Boyett's exhaustive examine, it distills the knowledge of seventy of the world's such a lot winning marketers into uncomplicated, easy-to-digest classes approximately every little thing from choosing the right enterprise and constructing company plans to handling cash and exploiting expertise and the Internet.Here's your probability to listen to what entrepreneurial lions Ted Turner, Warren Buffett, and Sony's Masaru Ibuka need to say concerning the "right stuff" and the way to inform when you've got it. From not less than Mary Kay Ash, Michael Dell, and Jeff Bezos you'll examine the secrets and techniques to bobbing up with, constructing, and fine-tuning the "perfect" concept for a enterprise. You'll tips to estimate start-up charges, bring up preliminary capital, and paintings with banker and enterprise capitalists from domestic Depot's Arthur clean, Domino's Pizza's Tom Monaghan, and Ross Perot, between others. You'll additionally research what it takes to get and hold buyers for all times from Nike's Phil Knight, Ben & Jerry's Ben Cohen and Jerry Greenfield, Hewlett-Packard's David Packard, and greater than 40 different winning marketers. And, from the likes of Steve Jobs, Soichiro Honda, and Colonel Harland Sanders, you'll examine priceless classes on discovering, hiring, and lucrative nice staff and motivating them to exceed client expectations-every time.Featuring useful, motivational suggestion and counsel from a few of the all-time maximum marketers, The Guru Guide(TM) to Entrepreneurship is a operating asset no entrepreneur or aspiring enterprise proprietor could be with no.

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By Joseph H. Boyett, Jimmie T. Boyett

There are rankings of books out there delivering "surefire" formulation for entrepreneurial luck. but if it involves turning your desires of good fortune into fact, who do you think that is extra certified to supply an opinion-the esteemed Professor X, or Richard Branson, invoice Gates, Wayne Huizenga, and Walt Disney? And who higher than Ray Kroc, Debbi Fields, and Lillian Vernon offers stable suggestion and advice on overcoming mental hindrances to good fortune, pitching principles to skeptical backers, and preserving your cool within the face of adversity? the answer's transparent: if you need to know what it's like from the interior out to make it in a company of your personal, ask those that have performed it to the max. Ask the specialists. A priceless resource of thought and entrepreneurial knowledge, The Guru Guide(TM) to Entrepreneurship provide you with an unprecedented chance to benefit the keys to beginning and succeeding on your personal business-directly from the genuine specialists. in accordance with best Fortune 500 specialists Joseph and Jimmie Boyett's exhaustive examine, it distills the knowledge of seventy of the world's such a lot winning marketers into uncomplicated, easy-to-digest classes approximately every little thing from choosing the right enterprise and constructing company plans to handling cash and exploiting expertise and the Internet.Here's your probability to listen to what entrepreneurial lions Ted Turner, Warren Buffett, and Sony's Masaru Ibuka need to say concerning the "right stuff" and the way to inform when you've got it. From not less than Mary Kay Ash, Michael Dell, and Jeff Bezos you'll examine the secrets and techniques to bobbing up with, constructing, and fine-tuning the "perfect" concept for a enterprise. You'll tips to estimate start-up charges, bring up preliminary capital, and paintings with banker and enterprise capitalists from domestic Depot's Arthur clean, Domino's Pizza's Tom Monaghan, and Ross Perot, between others. You'll additionally research what it takes to get and hold buyers for all times from Nike's Phil Knight, Ben & Jerry's Ben Cohen and Jerry Greenfield, Hewlett-Packard's David Packard, and greater than 40 different winning marketers. And, from the likes of Steve Jobs, Soichiro Honda, and Colonel Harland Sanders, you'll examine priceless classes on discovering, hiring, and lucrative nice staff and motivating them to exceed client expectations-every time.Featuring useful, motivational suggestion and counsel from a few of the all-time maximum marketers, The Guru Guide(TM) to Entrepreneurship is a operating asset no entrepreneur or aspiring enterprise proprietor could be with no.

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Additional resources for The Guru Guide to Entrepreneurship: A Concise Guide to the Best Ideas from the World's Top Entrepreneurs

Sample text

I’ve always thought of problems as challenges, and this one wasn’t any different. I don’t know if that experience changed me or not. I know I read my leases a lot more carefully after that, and maybe I became a little more wary of just how tough the world can be. Also, it may have been about then that I began encouraging our oldest boy—six-year-old Bob—to become a lawyer. The challenge at hand was simple enough to figure out. I had Boyett_*i-xvi_001-171 9/18/00 15:30 Page 15 S H O U L D YO U D O I T ?

It is a good Boyett_*i-xvi_001-171 9/18/00 15:30 Page 37 THE PERFECT IDEA investment of your time,” she continues, “to browse through shops, street fairs, and offbeat little boutiques. Wherever you find yourself and whatever you are doing, keep your mind open to ideas for products or services that might satisfy needs. ”1 That last one was the source of Vernon’s first idea. Vernon notes that her emphasis has always been on the words special and exclusive. It is not surprising, therefore, that her first idea for a product came to her when she noticed that, although there were plenty of belts and bags on the market for teenagers to choose from, they weren’t distinctive.

It’s a good idea, they reason, so everything will turn out right. A Little Optimism Can’t Hurt Successful entrepreneurs are the eternal optimists. Thomas Stemberg, cofounder of Staples, says that his defining bias is his ability to see opportunity in every setback. ” And she’ll go get the one right in front of the door. It’s irrational to imagine there is one right in front of the door . . 56 Of course it’s there. Debbi Fields couldn’t believe it wouldn’t be. David Gardner, one of the on-line personal finance advisors known as the Motley Fool, believes that Fields’s kind of effusive optimism is a defining characteristic of entrepreneurs: There are people in the world who can’t see how anything will ever work out, or just think it will be too much of a pain .

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