By Al Lieberman
Leisure is now a $500 billion that reaches into each nook of human lifestyles. The leisure advertising Revolution: Bringing the Moguls, the Media, and the Magic to the area profiles that undefined, from movie to print, track to subject matter parks—and indicates precisely how to define and succeed in your marketplace in trendy insanely aggressive industry. become aware of the riding forces, key synergies, new possibilities, and complex advertising options ultra-modern most sensible businesses are driving to success... and the way to create tomorrow's blockbuster houses, beginning at the present time.
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Additional resources for The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World
Fashion circles back around to join the entertainment industry in the growth of entertainment-related sponsorship sales. We find fashion icons like Hilfiger, Lauren, and Armani sponsoring major music concerts, film premiers, sports contests, product placement Chapter 1 • Peeling the Onion... 17 within network TV and cable shows, film festivals, and Broadway openings. Continuing in a synergistic vein, consider the liquor, soft drink beverage, and fast food industries, which are certainly interested in their stockholders’ satisfaction and aggressively chase sponsorship and its important promotion subset, product tie-ins.
This is opposed to advertising, which is a paid form of communicating a message by the use of various media, generally persuasive in nature, or public relations, which is a form of communication primarily directed toward gaining public understanding and acceptance, usually dealing with issues rather than products or services. 14 T h e E n t e r ta i n m e n t M a r k e t i n g R e v o l u t i o n directions, stretching the brand into a variety of products and revenue streams. RUBBER BRANDS: EXTENDING THE EQUITY First, start with a chain of movie theaters for stability, then add a movie studio, a book publishing company, a cable operator (with several major cable programmers), and a leading video retailer.
Knowing that today is the actual anniversary, you video-conference to the ship to wish them well; having finished that, you double-check your e-reservations for tonight’s performance of La Traviata, broadcast live from the Metropolitan Opera in New York and downloaded to your local theater tonight. You transmit directions to your friend’s Palm Pilot, since he rarely visits that part of town, and alert your car service that you are ready to depart by sending email to the driver’s cell phone. What does all of this mean to the entertainment world, outside of the ability to move content digitally?