The Art of Woo: Using Strategic Persuasion to Sell Your by G. Richard Shell, Mario Moussa

By G. Richard Shell, Mario Moussa

G. Richard Shell and Mario Moussa comprehend what it takes to force new principles via advanced organisations. they've got recommended millions of executives from businesses resembling Google, Microsoft, and normal electrical to businesses just like the global financial institution or even the FBI's hostage rescue education application. In The paintings of Woo, they current their systematic, 4- step technique for profitable over even the hardest bosses and such a lot skeptical colleagues. starting with strong self-assessments to aid readers locate their "Woo IQ,"they convey how relationship-based persuasion works to open hearts and minds.

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By G. Richard Shell, Mario Moussa

G. Richard Shell and Mario Moussa comprehend what it takes to force new principles via advanced organisations. they've got recommended millions of executives from businesses resembling Google, Microsoft, and normal electrical to businesses just like the global financial institution or even the FBI's hostage rescue education application. In The paintings of Woo, they current their systematic, 4- step technique for profitable over even the hardest bosses and such a lot skeptical colleagues. starting with strong self-assessments to aid readers locate their "Woo IQ,"they convey how relationship-based persuasion works to open hearts and minds.

Show description

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Extra info for The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

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1m folgenden konzentrieren wir uns auf den Catering-Betrieb Gate Gourmet Genf, der fUr das Reengineering-Pilotprojekt von der Geschaftsleitung ausgewahlt wurde. 1m Betrieb Genf werden tiiglich etwa 8000 bis 10000 Mahlzeiten mit rund 400 Mitarbeiterinnen und Mitarbeitern produziert. Damit ist Gate Gourmet Genf eine mittelgroBe "Flight Kitchen". Taglich werden rund 110 Fliige "abgewickelt", das hellit mit Mahlzeiten und sonstiger Ausriistung versorgt. Eine Besonderheit des Genfer Flughafen sind zahlreiche VIP-Fliige von Fluggasten der internationalen Organisationen wie der UNO sowie Privatfliige.

Zunehmende Bedeutung der okologischen Aspekte, das heiBt steigende Entsorgungsund Recyclingskosten bei einigen Destinationen. • Verscharfung der Konkurrenz durch Return-Catering: Den Fluggesellschaften gelingt es zunehmend, ihre Flugrouten so zu koordinieren, daB die Flugzeuge fast nonstop in 38 der Luft sind. 00 Uhr wieder zurUck nach London zu fliegen, so kann bereits in London fUr beide Fliige vorgesorgt werden. Mit dem Return-Catering erhOht sich die Anzahl der Konkurrenten schlagartig, weil jedes europiiische Catering-Unternehmen zum unmittelbaren Konkurrenten werden kann.

26 69 Die einzelnen Arbeits- und Handlungsschritte kennzeichnen den idealen Soll-ProzeB. Die Projekt-Teams haben mit Hilfe dieses Soll-Prozesses die vorhandenen Defizite beziehungsweise die bestehenderi Mangel im Vergleich zum Ist-Zustand ermittelt. In der nachsten Projektphase wurden daraus weitere TeilprQjekte definiert, die von verschiedenen Teams bearbeitet wurden (Projekt 1: "Neuer Vergutungsauftrag"; Projekt 2: "Telebanking"; Projekt 3: "Fuhrungsinformationssystem"; Projekt 4: "Teamorganisation").

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