The Advanced Dictionary of Marketing: Putting Theory to Use by Scott Dacko

By Scott Dacko

This dictionary of selling phrases makes a speciality of key strategies, grouped into 4 different types: suggestions, legislation, theories, and results. Containing over 500 entries, ranging in size and intensity, the publication may be the excellent reference consultant for practitioners, MBA scholars, and people taking expert advertising and marketing qualifications.

Example entries include:

Balanced Scorecard; Sagacity Segmentation; Value-based advertising and marketing; legislations of Comparative virtue; legislations of Diminishing Returns; Engel's legislation; Moore's legislations; enterprise conception; online game idea; Motivation conception; concept X; idea Y; Acquiesence reaction Set; Anchoring influence; adventure Curve impression; Halo influence; Substitution impact.

Show description

By Scott Dacko

This dictionary of selling phrases makes a speciality of key strategies, grouped into 4 different types: suggestions, legislation, theories, and results. Containing over 500 entries, ranging in size and intensity, the publication may be the excellent reference consultant for practitioners, MBA scholars, and people taking expert advertising and marketing qualifications.

Example entries include:

Balanced Scorecard; Sagacity Segmentation; Value-based advertising and marketing; legislations of Comparative virtue; legislations of Diminishing Returns; Engel's legislation; Moore's legislations; enterprise conception; online game idea; Motivation conception; concept X; idea Y; Acquiesence reaction Set; Anchoring influence; adventure Curve impression; Halo influence; Substitution impact.

Show description

Read or Download The Advanced Dictionary of Marketing: Putting Theory to Use PDF

Similar marketing books

Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market

The nuts and bolts of potent package deal design

The layout bar is at an all-time excessive for these courageous adequate to take part within the undefined. Today's designers has to be transparent on all of the steps essential to create paintings that stands proud in an more and more aggressive industry. regrettably, such a lot layout books simply concentrate on sort, colour, and format matters. The layout issues sequence takes a closer method, permitting designers to benefit not just the way to create paintings that's aesthetically attractive, but additionally strategy-driven and smart.

This e-book makes a speciality of constructing, developing and imposing package deal designs, whereas others within the sequence dissect brochures, trademarks, guides, and letterhead platforms. each one ebook deals the entire crucial details had to execute powerful designs in live performance with attractive and well-crafted examples, so readers can effectively hit the mark at any time when.

AIDS and Business (Routledge Advances in Management and Business Studies)

The unfold of HIV/AIDS impacts companies in all sectors, all industries and all international locations. for corporations and agencies all over, the query is not any longer no matter if to do so on HIV/AIDS yet which activities to take. Complete with a powerful assortment of complex heritage and examine on HIV/AIDS and a foreword by Dr.

The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

Leisure is now a $500 billion that reaches into each nook of human lifestyles. The leisure advertising and marketing Revolution: Bringing the Moguls, the Media, and the Magic to the area profiles that undefined, from movie to print, track to topic parks—and indicates precisely how to define and succeed in your marketplace in latest insanely aggressive industry.

Social Media Marketing: Strategien für Twitter, Facebook & Co.

Das Standardwerk zum Social Media advertising, nun in der vierten Auflage. Für die neue Auflage haben Corina Pahrmann und Wibke Ladwig das Buch komplett überarbeitet und aktualisiert. Es enthält nun noch mehr aktuelle Fallstudien aus dem deutschsprachigen Raum, Interviews mit deutschen Social Media Managern und top Practices für den Social Media-Alltag: Wie reagiert guy auf Kritik?

Additional resources for The Advanced Dictionary of Marketing: Putting Theory to Use

Example text

1992). ‘Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories,’ Journal of Marketing, 56(3), July, 1–24. Franchising Lafontaine, Francine (1992). ‘Agency Theory and Franchising: Some Empirical Results,’ RAND Journal of Economics, 23(2), Summer, 263–283. BIBLIOGRAPHY Eisenhardt, Kathleen M. (1989). ‘Agency Theory: An Assessment and Review,’ Academy of Management Review, 14(1), 57–74. Sappington, David E. M. (1991). ‘Incentives in Principal–Agent Relationships,’ Journal of Economic Perspectives, 5(2), Spring, 45–66.

1995). ‘Consumer Innovativeness and the Adoption Process,’ Journal of Consumer Psychology, 4(4), 329–345. , and Coward, E. Walter (1970), ‘The Concept of Symbolic Adoption: A Suggested Interpretation,’ Rural Sociology, 35(1), 77–83. , and Kinnear, Thomas C. (1981). ‘Exploring the Consumer Decision Process in the Adoption of Solar Energy Systems,’ Journal of Consumer Research, 8(3), December, 271–278. , and Bass, Frank M. (1987). ‘A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products,’ Management Science, 33(9), September, 1069–1086.

Controlling for Acquiescence Response Set in Scale Development,’ Journal of Applied Psychology, 67, 555– 561. action see buyer influence/readiness actionability see segmentation viability actor–observer difference DESCRIPTION The phenomenon where the attributed causes of an individual’s action(s) tend to systematically differ depending on whether one is the actor or an observer. More specifically, an observer tends to attribute an actor’s behavior to the actor’s inherent personality, whereas the actor tends to attribute his/her behavior to situational factors.

Download PDF sample

Rated 4.72 of 5 – based on 5 votes