Team Sports Markting by K. Wakefield

By K. Wakefield

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By K. Wakefield

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These lower level tickets are limited and only available by calling 214-GO-STARS and asking for “The Ticket 2-for-1” ticket special. ” Thank you for your interest in the Dallas Stars! The Key to Successful Precision Marketing The key to all network-enhanced precision marketing efforts is the quality of the customer information in the database. As sports fans seek to affiliate themselves in some way with the team or players, the organization has ample opportunity to gather customer-specific data.

Never—all the time) What seats do you prefer to buy? (list seat type; do not prefer—strongly prefer) How much did you spend on food and drink for yourself (not others) at this (last) game? How much did you pay for parking at this (last) game? How many team licensed logo items do you personally own? (1–5+) • Apparel: Jerseys, shirts, sweaters, shorts, jackets, caps, jewelry, etc. • Home use: pennants, posters, signs, mugs, clocks, etc. • Vehicle: license plate frames, license plate inserts, windshield signs, etc.

And Branscombe, N. R. 1990. Die-hard and fair-weather fans: Effects of identification on BIRGing and CORFing tendencies. Journal of Sport and Social Issues 14: 103–117. 27 28 Team Sports Marketing against negative word-of-mouth when some aspects of the sports experience may deteriorate. For self-esteem reasons, highly identified fans are less likely to denigrate the team and organization with which they have identified. ”). 13 If you see someone going to church, you might attribute religious convictions to that person.

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