Starstruck: The Business of Celebrity by Elizabeth Currid-Halkett

By Elizabeth Currid-Halkett

How was once Nike capable of take a bet on an unknown Michael Jordan and remodel itself from a $900 million corporation to a $9.19 billion corporation in below fifteen years? Why did the artist Jeff Koons's Balloon Flower (Magenta) promote for a checklist $25.7 million in 2008? What does the highschool soccer famous person have in universal with the Hollywood headliner? And why should still an actor by no means, ever visit Las Vegas?

Celebrity—our collective fascination with specific people—is all over and takes many varieties, from the activities big name, infamous Wall road wealthy person, or movie icon, to the place of birth quarterback, YouTube sensation, or pal who compulsively files his lifestyles on the web. We stick to with rapt consciousness the entire minute info of stars' lives: their romances, their spending conduct, even how they drink their espresso. For these anointed, megastar can translate into titanic enterprise and best social prestige, yet why do a little reach stardom whereas hundreds of thousands of others don't? Why are we easily extra attracted to definite humans?

In Starstruck, Elizabeth Currid-Halkett offers the 1st rigorous exploration of star, arguing that our wish to "celebrate" a few humans and never others has profound implications, raising social statuses, making or breaking careers and firms, and producing astronomical dividends. Tracing the phenomenon from the paintings international to tabletop gaming conventions to the movie undefined, Currid-Halkett appears at famous person as an expression of economics, geography (both genuine and virtual), and networking strategies.

Starstruck brings jointly huge statistical learn and research, besides interviews with best brokers and publicists, YouTube executives, significant paintings purchasers and gallery administrators, Bollywood gamers, and activities specialists. Laying out the big impression of the fame and making a choice on the styles during which participants develop into stars, Currid-Halkett effectively makes the argument that famous person is a crucial social phenomenon and a motive force within the world wide financial system.

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By Elizabeth Currid-Halkett

How was once Nike capable of take a bet on an unknown Michael Jordan and remodel itself from a $900 million corporation to a $9.19 billion corporation in below fifteen years? Why did the artist Jeff Koons's Balloon Flower (Magenta) promote for a checklist $25.7 million in 2008? What does the highschool soccer famous person have in universal with the Hollywood headliner? And why should still an actor by no means, ever visit Las Vegas?

Celebrity—our collective fascination with specific people—is all over and takes many varieties, from the activities big name, infamous Wall road wealthy person, or movie icon, to the place of birth quarterback, YouTube sensation, or pal who compulsively files his lifestyles on the web. We stick to with rapt consciousness the entire minute info of stars' lives: their romances, their spending conduct, even how they drink their espresso. For these anointed, megastar can translate into titanic enterprise and best social prestige, yet why do a little reach stardom whereas hundreds of thousands of others don't? Why are we easily extra attracted to definite humans?

In Starstruck, Elizabeth Currid-Halkett offers the 1st rigorous exploration of star, arguing that our wish to "celebrate" a few humans and never others has profound implications, raising social statuses, making or breaking careers and firms, and producing astronomical dividends. Tracing the phenomenon from the paintings international to tabletop gaming conventions to the movie undefined, Currid-Halkett appears at famous person as an expression of economics, geography (both genuine and virtual), and networking strategies.

Starstruck brings jointly huge statistical learn and research, besides interviews with best brokers and publicists, YouTube executives, significant paintings purchasers and gallery administrators, Bollywood gamers, and activities specialists. Laying out the big impression of the fame and making a choice on the styles during which participants develop into stars, Currid-Halkett effectively makes the argument that famous person is a crucial social phenomenon and a motive force within the world wide financial system.

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Extra resources for Starstruck: The Business of Celebrity

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2 Defining the Scope of the Transaction 29 the service is not included, the president may request his or her report, and the customer will have to pay extra for it if it is not an in-scope service or provide it through internal resources if possible. (iii) Organizational Structure. If the customer has not already prepared a list of in-scope personnel, it is useful to do this early in the process. This can be done by preparing an organization chart specifying the names, duties, and location of each employee and subcontractor performing business process functions.

Wait until the deal is ready to be signed before telling employees. 2. Tell the employees that outsourcing is being considered and that no other information is available until contract negotiations are well under way. 3. Be candid with employees and communicate all steps of the outsourcing process. Wait until There Is a Deal Pros: • • • • Negotiating position is not compromised by employee reactions/demands. Negotiations are not strained by fear that employees will resign during negotiations (particularly if all employees are not being transferred and severance is not an incentive to stay).

It is intended to provide a sampling of vendors offering BPO services. 3 (continued ) BPO VENDORS AND EXAMPLES OF DEALS 16 Ch. 1 Overview outsourcing services; and General Atlantic and Oak Hill acquired a controlling interest in Genpact. 3 provides a list of a variety of BPO vendors and examples of deals with which they have been involved. 1 OUTSOURCING AS AN OPTION (a) THE DIRECTIVE. With the cost of some noncore business processes amounting to between 7 and 11 percent of a company’s revenues,1 senior management 1.

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