By Erik Qualman
The newly revised and up to date advisor to the social media revolution!
Welcome to the realm of Socialnomics—where shoppers and the societies they carry on-line have profound results on our economic system and the companies that function inside of it. on-line note of mouth, social seek, social trade, and the impact of peer teams are making conventional advertising techniques out of date. for this reason, we not have a call on even if we do social media; the query is how good we do it.
Join Erik Qualman in Socialnomics for a desirable examine the company implications of social media, and faucet its substantial energy to extend revenues, reduce advertising and marketing bills, and converse without delay with consumers.
Praise for Socialnomics
"It's seen that Erik Qualman's ardour is social media."
—Dan Heath, New York Times bestselling coauthor of Made to stay and Switch
"People are scorching for social media . . . Erik Qualman says it's approximately listening first, then selling."
"Erik Qualman has been doing his homework at the social media phenomenon."
—The Huffington Post
"This is a must-read for somebody attempting to leverage the social graph instead of be squashed by way of it."
—Steve Kaufer, CEO, TripAdvisor
"You examine much approximately somebody from how they deal with their mothers. Erik is a reliable guy."
—Chris Brogan, New York Times bestselling writer of Trust Agents and Social Media 101
"Qualman is to social media what Demming is to caliber and Drucker to management."
—Scott Galloway, Professor, Stern university of industrial, NYU
Read Online or Download Socialnomics: How Social Media Transforms the Way We Live and Do Business PDF
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Extra resources for Socialnomics: How Social Media Transforms the Way We Live and Do Business
A trader’s profits come from the very act of trading; an investor’s come from dividends or the increase in value of the investor’s holdings over time. To qualify as a professional trader, you must be able to show the IRS all of the following: • You seek to profit from daily market movements in the price of securities, not from dividends, interest, or capital appreciation. • Your trading is substantial. • Your trading is continuous and regular. Chapter 2 | Are You Really in business? | 45 Tip Being an investor or a professional trader is not an either/or proposition.
For example, rent you pay for office space after your business starts is a currently deductible operating expense, but rent you pay before your business begins is a start-up expense. Example: Diana Drudge is sick of her office job. She dreams of becoming a white water rafting guide. She finally decides to make her dream come true and start her own white water rafting tour company. Diana makes numerous trips to various rafting areas. A fter deciding on a location, she rents a headquarters Chapter 3 | Start-up expenses | 51 and rafting equipment, hires and trains five employees, and does extensive advertising.
The tax law is much more generous with deductions for start-up costs if you are creating a new business than if you are buying an existing business. ) 52 | Deduct It! Lower Your Small business Taxes Common Start-Up Expenses Here are some common types of deductible start-up expenses: • the cost of investigating what it will take to create a successful business, including research on potential markets, products, labor supply, and transportation facilities • advertising costs, including advertising for your business opening • costs for employee training before the business opens • travel expenses related to finding a suitable business location • expenses related to obtaining financing, suppliers, customers, or distributors • licenses, permits, and other fees • fees paid to lawyers, accountants, consultants, and others for professional services, and • operating expenses incurred before the business begins, such as rent, telephone, utilities, office supplies, and repairs.