Risk Issues and Crisis Management in Public Relations: A by Michael Regester

By Michael Regester

The acceptance of a firm impacts even if we purchase from, paintings for, offer to and put money into that association. This fourth version of possibility matters and hindrance administration in Public family members defines acceptance, explores the right way to worth it, and offers useful directions for successfully handling it. This most modern variation positive factors new sections at the results of contemporary global occasions, company Social accountability, weather swap and sustainability, felony revisions and using the web in a quandary. that includes new case reports on Oxfam & Starbucks, Sony, Dell, BP, and Wal-mart, the e-book charts how quickly the popularity administration schedule strikes and but how slowly company learns.

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By Michael Regester

The acceptance of a firm impacts even if we purchase from, paintings for, offer to and put money into that association. This fourth version of possibility matters and hindrance administration in Public family members defines acceptance, explores the right way to worth it, and offers useful directions for successfully handling it. This most modern variation positive factors new sections at the results of contemporary global occasions, company Social accountability, weather swap and sustainability, felony revisions and using the web in a quandary. that includes new case reports on Oxfam & Starbucks, Sony, Dell, BP, and Wal-mart, the e-book charts how quickly the popularity administration schedule strikes and but how slowly company learns.

Show description

Read or Download Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice) PDF

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Extra info for Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice)

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How strong are the key activists? How far have the dynamics of the issue lifecycle developed? What impact will dealing with this issue have on the organization? What are the risks (and opportunities) if we ignore the issue? How are the company’s key stakeholders likely to react, and how strong is our support base on the issue? How confident are we that we can influence the issue in the way we want? What potential resources will be required? What is the simplest solution and what is the most far-reaching?

In today’s complex environment, organizations have to understand and respond to our rapidly shifting values, rising expectations, demands for public consultation and an increasingly intrusive news media. 3, is an essential prerequisite for achieving the tacit acceptance of society to continue to operate. There is a growing expectation, on the part of a broad range of stakeholder groups, that organizations should perform and behave in a more open, socially caring and responsible way. These principles are even more important in times of intense pressure, for example where there is a real or perceived risk to public health, safety or the environment.

Marketing pressure is a key driver for the organization’s campaigns, together with a streamlining of tactics 16 Outside-in thinking based on research, the use of the media and the law, and targeted lobbying. However, the strength of NGOs should not be misinterpreted as an issue fait accompli. No company should feel bullied into automatic capitulation over NGO demands if the tactics employed involve unfounded allegations or misinformation. These should be rebutted in a clear, credible and consistent manner.

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