Fashion Brand Internationalization: Opportunities and by Byoungho Jin, Elena Cedrola

By Byoungho Jin, Elena Cedrola

The first quantity within the Palgrave experiences in perform: worldwide style model administration sequence, this e-book offers a finished view at the internationalization of style manufacturers, delivering distinct educational and managerial insights into how model manufacturers in varied sizes can construct and maintain their companies in aggressive worldwide marketplaces. It explores the theories and tendencies taking place in the type undefined, essentially the most lively sectors of internationalization. nearly all of worldwide style manufacturers function past their domestic international locations, but no longer a lot is understood in regards to the ventures that generate greater than half their sales. This ebook takes a serious examine the global-by-nature type via a suite of tangible instances from a number of nations and cultural backgrounds.

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By Byoungho Jin, Elena Cedrola

The first quantity within the Palgrave experiences in perform: worldwide style model administration sequence, this e-book offers a finished view at the internationalization of style manufacturers, delivering distinct educational and managerial insights into how model manufacturers in varied sizes can construct and maintain their companies in aggressive worldwide marketplaces. It explores the theories and tendencies taking place in the type undefined, essentially the most lively sectors of internationalization. nearly all of worldwide style manufacturers function past their domestic international locations, but no longer a lot is understood in regards to the ventures that generate greater than half their sales. This ebook takes a serious examine the global-by-nature type via a suite of tangible instances from a number of nations and cultural backgrounds.

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Extra resources for Fashion Brand Internationalization: Opportunities and Challenges

Example text

D. 63 2003 ERMENEGILDO ZEGNA: WHEN FAMILY VALUES GUIDE GLOBAL EXPANSION … 37 38 E. CEDROLA AND K. A.  A. A. A. L. A. A. V. A.  LTD ZEGNA LATIN AMERICA PARTICIPACOES LTDA. A. A. A. A. EARLSFORT PARIS 50 ERMENEGILDO ZEGNA CANADA INC ERMENEGILDO ZEGNA CORP ERMENEGILDO ZEGNA FAR EAST PTE LTD ERMENEGILDO ZEGNA HONG KONG LTD ERMENEGILDO ZEGNA KOREA LTD. V. A. V. EZESA BRASIL PARTICIPACOES LTDA. A. A. V. V. L. A. A. A. L.  LTD. d. d. d. d. d. d. d. d. d. d. d. d. d. d. (continued) 40 E. CEDROLA AND K.

Licensing is popular among accessories of many high-end designer brands such as Gucci sunglasses, Prada perfume, Salvatore Ferragamo eyewear, watches and fragrances etc. Zegna (see Chap. 2) also has multiple licensing agreements for its accessories. Zegna has an exclusive licensing agreement with Marcolini Group for sunglasses and optical frames and with Estée Lauder for exclusive global rights to develop and market new fragrances and grooming lines under the Zegna brand. Licensing may be the fastest way to make profits but it offers the lowest level of management control.

V. A. V. EZESA BRASIL PARTICIPACOES LTDA. A. A. V. V. L. A. A. A. L.  LTD. d. d. d. d. d. d. d. d. d. d. d. d. d. d. (continued) 40 E. CEDROLA AND K. A. A. A. d. d. d. d. Source: Company’s financial statements 2014 a WO: Wholly Owned Private Limited Company MO: Majority Owned Private Limited Liability Company b Fig. 2 Distribution of Ermenegildo Zegna and Z Zegna brands by store type around the world.

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