Family Firms: Case Studies on the Management of Growth, by Malin Brännback

By Malin Brännback

​This is the 3rd in a sequence of casebooks on concerns confronted by way of households possessing and dealing with a enterprise. This quantity makes a speciality of the administration of development, decline, and transition in such organizations. those circumstances are clustered jointly simply because relations agencies develop, decline, and develop back, frequently remodeling themselves a number of instances during their lifestyles, as they face succession matters, monetary constraints, and adjustments in marketplace call for. coping with switch additionally has major effect at the firm-owning households and their person individuals, specifically whilst making judgements less than stipulations of uncertainty. The 8 situations awarded during this quantity, as these within the prior casebooks, have been constructed as a reaction to the shortcoming of a variety and choice of situations on kin enterprise. The instances emerged via enticing scholars to aid strengthen them as part of the curriculum for educating kinfolk enterprise to either graduate and undergraduate enterprise institution scholars within the usa, Canada, Australia, and Finland. although, their software is going past the school room and will be informative to specialists to kin organisations and kinfolk enterprise proprietors and participants besides. ​

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By Malin Brännback

​This is the 3rd in a sequence of casebooks on concerns confronted by way of households possessing and dealing with a enterprise. This quantity makes a speciality of the administration of development, decline, and transition in such organizations. those circumstances are clustered jointly simply because relations agencies develop, decline, and develop back, frequently remodeling themselves a number of instances during their lifestyles, as they face succession matters, monetary constraints, and adjustments in marketplace call for. coping with switch additionally has major effect at the firm-owning households and their person individuals, specifically whilst making judgements less than stipulations of uncertainty. The 8 situations awarded during this quantity, as these within the prior casebooks, have been constructed as a reaction to the shortcoming of a variety and choice of situations on kin enterprise. The instances emerged via enticing scholars to aid strengthen them as part of the curriculum for educating kinfolk enterprise to either graduate and undergraduate enterprise institution scholars within the usa, Canada, Australia, and Finland. although, their software is going past the school room and will be informative to specialists to kin organisations and kinfolk enterprise proprietors and participants besides. ​

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32 Bieler KW (2004) “Bacardi breaks new ground,” Beverage Media Group, 12 Jan 2004, p. 4. 33 Lucas S (1998) “3 of Bacardi’s brands are on the loose,” Adweek, You are viewing page 1, 10 Aug 1998, p. 1. 34 “Bacardi-Martini has announced that it has acquired the Tequila brand,” Food & Drink Weekly, 10 June 2002. 35 “Prohibition,” The world book encyclopedia, P vol. 15. , Chicago, 1993, pp. 818–820. 31 Competitors in the Consolidating Spirits Industry 21 trade. “For instance, Sweden has a non-profit alcohol retail monopoly called Systembolaget.

Approximately 75% of the global wineand-spirits industry is controlled by ten companies. Diageo PLC (Diageo) is the number one liquor company worldwide in terms of dollar sales, volume sales, brand portfolio size, and market share. Diageo is headquartered in London and owns the two top-selling spirits worldwide, Smirnoff vodka and Johnnie Walker Scotch whisky, along with hundreds of other well-known brands including Bailey’s Irish Cream, Captain Morgan rum, Crown Royal whiskey, José Cuervo tequila, Ketel One vodka, Tanqueray gin, and wines like Sterling Vineyards.

Broad sector coverage—Bacardi expanded its portfolio toward fast-growing spirits (vodka, blended Scotch whisky, tequila) and premium products capturing share in developed markets 4. Vodka fully covered—Following the acquisition of superpremium 42 Below in 2006, Bacardi has a range of vodkas for most price points, taking advantage of dynamic growth in most regions 5. Strong Latin American heritage—The company is likely to benefit from the continued trend toward Latin products among younger consumers in its core markets, especially in the USA 6.

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