Design Matters: Packaging 01: An Essential Primer for by Capsule

By Capsule

The nuts and bolts of potent package deal design

The layout bar is at an all-time excessive for these courageous sufficient to take part within the undefined. Today's designers needs to be transparent on all of the steps essential to create paintings that sticks out in an more and more aggressive industry. regrettably, such a lot layout books purely specialize in variety, colour, and structure matters. The layout concerns sequence takes a closer process, permitting designers to benefit not just the best way to create paintings that's aesthetically attractive, but in addition strategy-driven and smart.

This booklet specializes in constructing, developing and enforcing package deal designs, whereas others within the sequence dissect brochures, trademarks, courses, and letterhead structures. each one booklet deals the entire crucial details had to execute powerful designs in live performance with attractive and well-crafted examples, so readers can effectively hit the mark at any time when.

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By Capsule

The nuts and bolts of potent package deal design

The layout bar is at an all-time excessive for these courageous sufficient to take part within the undefined. Today's designers needs to be transparent on all of the steps essential to create paintings that sticks out in an more and more aggressive industry. regrettably, such a lot layout books purely specialize in variety, colour, and structure matters. The layout concerns sequence takes a closer process, permitting designers to benefit not just the best way to create paintings that's aesthetically attractive, but in addition strategy-driven and smart.

This booklet specializes in constructing, developing and enforcing package deal designs, whereas others within the sequence dissect brochures, trademarks, courses, and letterhead structures. each one booklet deals the entire crucial details had to execute powerful designs in live performance with attractive and well-crafted examples, so readers can effectively hit the mark at any time when.

Show description

Read Online or Download Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market PDF

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Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market

The nuts and bolts of potent package deal design

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This ebook makes a speciality of constructing, developing and enforcing package deal designs, whereas others within the sequence dissect brochures, trademarks, courses, and letterhead platforms. each one e-book deals all of the crucial info had to execute robust designs in live performance with attractive and well-crafted examples, so readers can effectively hit the mark whenever.

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Extra info for Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market

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These three layers of packages all contribute something important to the process of delivering a product from manufacturer to consumer. Ever take a peek behind those plastic flaps protecting the backroom doorway at your local grocery store? Or better yet, did you ever have a job restocking shelves at a neighborhood convenience store? Remember all the boxes? Tertiary packages, also known as transport packaging, offer protection, transport, and some navigation for the participants in the channel.

Every detail is considered and given a role in communicating the brand personality. indd 36 (RAY) Text Job No:02-01845 Title:RP:Design Matters:Packaging (AC45126-183) #175 DTP:183 Page:36 3/15/08 2:26:19 PM T H I N G S TO K N OW C R E AT I V E B R I E F ••• Background on the brand and the company behind the brand ••• Distribution of the brand (types of retailers, international, countries, regions, etc) IMPLEMENTING ••• Brand attributes (promise, personality, archetype, features, benefits, emotional rewards) C R E AT I N G Here are some of the fundamentals that should be included: PLANNING Putting words and visuals on paper—one to two pages at most –is what writing a creative brief is all about.

Enough of my croakin’, I’ve got stuff to Yank. Sure, I can impale flies all day long, but I’m after bigger thrills. ” COPY TONE Copy tone is very important when designing for a particular audience. For Yank, it’s the antibranding Gen Yers. TOUCHPOINTS 1 C R E AT I N G IMPLEMENTING Adding personality to the expected creates a memorable touch point. PLANNING 3 4 D E S I G N M AT T E R S / / PAC K A G I N G 0 1 2 PACKAGING REQUIREMENTS Personality does not need to be restricted by packaging requirements.

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