Corporate Social Responsibility in the Global Business World by Hosei Hemat, Dr. Ulku Yuksel (auth.), Asli Yüksel Mermod,

By Hosei Hemat, Dr. Ulku Yuksel (auth.), Asli Yüksel Mermod, Samuel O.Idowu (eds.)

This booklet presents an summary of the appliance of company Social accountability in companies and firms around the globe. based on genuine instances, it makes a speciality of varied techniques to CSR from an international point of view. It offers a critique of the “wrong” practices usually hired even by way of multinational businesses, and highlights the ensuing unwanted effects. nevertheless the publication demonstrates reliable examples which can support multinationals or perhaps complete international locations to accomplish either a greater attractiveness and elevated profitability. “CSR within the worldwide company global” is a wealthy source of illustrative instances, serving either as a foundation for ongoing learn in addition to for educating reasons on the company university point.

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By Hosei Hemat, Dr. Ulku Yuksel (auth.), Asli Yüksel Mermod, Samuel O.Idowu (eds.)

This booklet presents an summary of the appliance of company Social accountability in companies and firms around the globe. based on genuine instances, it makes a speciality of varied techniques to CSR from an international point of view. It offers a critique of the “wrong” practices usually hired even by way of multinational businesses, and highlights the ensuing unwanted effects. nevertheless the publication demonstrates reliable examples which can support multinationals or perhaps complete international locations to accomplish either a greater attractiveness and elevated profitability. “CSR within the worldwide company global” is a wealthy source of illustrative instances, serving either as a foundation for ongoing learn in addition to for educating reasons on the company university point.

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Ethical issues in social marketing (pp. 95–124). Washington, DC: Georgetown University Press. , & Kotler, P. (2011). ) Pearsons Australia, Frenchs Forest. , & Henderson, T. (2007). Embedded premium promotion: Why it works and how to make it more effective. Marketing Science, 26(4), 514–531. BBC. (2012, Jan 13). London 2012 McDonald’s extends Olympic sponsorship. BBC. uk/news/business 16547045. Berger, I. , Cunningham, P. , & Kozinets, R. V. (1999). Consumer persuasion through causerelated marketing.

Vrioni, A. B. (2001). Corporate social responsibility and cause-related marketing: an overview. International Journal of Advertising, 20, 207–222. Carroll, A. , & Shabana, K. M. (2010). The business case for corporate social responsibility: A review of concepts, research and practice. International Journal of Management Reviews (Blackwell Publishing Ltd, Oxford). Chang, C. T. (2008). To donate or not to donate? Product characteristics and framing effects of cause-related marketing on consumer behaviour.

Alliances and ethics in social marketing. In A. K. ), Ethical issues in social marketing (pp. 95–124). Washington, DC: Georgetown University Press. , & Kotler, P. (2011). ) Pearsons Australia, Frenchs Forest. , & Henderson, T. (2007). Embedded premium promotion: Why it works and how to make it more effective. Marketing Science, 26(4), 514–531. BBC. (2012, Jan 13). London 2012 McDonald’s extends Olympic sponsorship. BBC. uk/news/business 16547045. Berger, I. , Cunningham, P. , & Kozinets, R. V. (1999).

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