What You Need to Know About Marketing by Simon Middleton

By Simon Middleton

Advertising and marketing is shrouded in arcane secret and buzzwords. It frightens many and bewilders others. but each enterprise, from the hand-car-wash through the aspect of the line, to the world's most renowned manufacturers, have interaction in advertising and marketing on daily basis. this can be a vital, trustworthy, quickly and recent consultant to the main strong and demanding suggestions in advertising and marketing.

This booklet exhibits you ways to appreciate and do advertising with no need to review a level or a degree in it. alongside how it exhibits you what has been realized approximately advertising over the centuries, what specialists can educate us that we will use ourselves, how advertising and marketing has replaced in our new ‘digital' global, and the way to prevent vintage mistakes.

In brief, this is often all you want to learn about marketing.

Introduction - advertising: the world's moment oldest enterprise activity
bankruptcy 1 - The Product.
bankruptcy 2 - the promoting method and the promoting Plan
bankruptcy three - Your Customers.
bankruptcy four - Pricing and Promotion
bankruptcy five - Placement or Distribution.
bankruptcy 6 - purchaser Engagement
bankruptcy 7 - Branding
bankruptcy eight - Social Media and electronic Marketing

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By Simon Middleton

Advertising and marketing is shrouded in arcane secret and buzzwords. It frightens many and bewilders others. but each enterprise, from the hand-car-wash through the aspect of the line, to the world's most renowned manufacturers, have interaction in advertising and marketing on daily basis. this can be a vital, trustworthy, quickly and recent consultant to the main strong and demanding suggestions in advertising and marketing.

This booklet exhibits you ways to appreciate and do advertising with no need to review a level or a degree in it. alongside how it exhibits you what has been realized approximately advertising over the centuries, what specialists can educate us that we will use ourselves, how advertising and marketing has replaced in our new ‘digital' global, and the way to prevent vintage mistakes.

In brief, this is often all you want to learn about marketing.

Introduction - advertising: the world's moment oldest enterprise activity
bankruptcy 1 - The Product.
bankruptcy 2 - the promoting method and the promoting Plan
bankruptcy three - Your Customers.
bankruptcy four - Pricing and Promotion
bankruptcy five - Placement or Distribution.
bankruptcy 6 - purchaser Engagement
bankruptcy 7 - Branding
bankruptcy eight - Social Media and electronic Marketing

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Project Management for Research and Development: Guiding by Lory Mitchell Wingate

By Lory Mitchell Wingate

Today’s top agencies realize the significance of study and improvement (R&D) to keep up and develop industry proportion. If businesses are looking to live to tell the tale into the long run, they have to speed up their R&D-to-market cycles or locate themselves in the back of the competition.

Project administration for examine and improvement: Guiding Innovation for optimistic R&D results explains how you can practice confirmed undertaking administration the right way to receive confident results in R&D and innovation tasks. It addresses the categorical elements businesses needs to give some thought to whilst utilizing undertaking administration to scope, outline, and deal with R&D tasks. It additionally deals top practices and case experiences that illustrate genuine purposes of theory.

This booklet information the right way to aid readers optimize leads to R&D by utilizing established techniques derived from the venture administration box and different complementary disciplines. every one bankruptcy comprises diagrams, surveys, checklists, and question-answer varieties to steer readers in opting for the place their job falls alongside a venture spectrum and to aid them constitution their very own R&D undertaking.

The equipment provided during this ebook can simply be utilized to innovation initiatives and artistic endeavors. As there are restricted assets of knowledge on the way to make the most of undertaking administration method successfully in these kind of initiatives, this ebook is a perfect source for a person seeking to upload constitution and confirmed easy methods to allow R&D, innovation, and different artistic activities.

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By Lory Mitchell Wingate

Today’s top agencies realize the significance of study and improvement (R&D) to keep up and develop industry proportion. If businesses are looking to live to tell the tale into the long run, they have to speed up their R&D-to-market cycles or locate themselves in the back of the competition.

Project administration for examine and improvement: Guiding Innovation for optimistic R&D results explains how you can practice confirmed undertaking administration the right way to receive confident results in R&D and innovation tasks. It addresses the categorical elements businesses needs to give some thought to whilst utilizing undertaking administration to scope, outline, and deal with R&D tasks. It additionally deals top practices and case experiences that illustrate genuine purposes of theory.

This booklet information the right way to aid readers optimize leads to R&D by utilizing established techniques derived from the venture administration box and different complementary disciplines. every one bankruptcy comprises diagrams, surveys, checklists, and question-answer varieties to steer readers in opting for the place their job falls alongside a venture spectrum and to aid them constitution their very own R&D undertaking.

The equipment provided during this ebook can simply be utilized to innovation initiatives and artistic endeavors. As there are restricted assets of knowledge on the way to make the most of undertaking administration method successfully in these kind of initiatives, this ebook is a perfect source for a person seeking to upload constitution and confirmed easy methods to allow R&D, innovation, and different artistic activities.

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Freizeitökomomie: Marketing von Erlebniswelten by Horst W. Opaschowski

By Horst W. Opaschowski

Wir haben so ziemlich alle Wohlstandsziele erreicht, gehoren zu den flih renden Industrielandern, haben die kurzeste Arbeitszeit, ein Einkommensni veau der Spitzenklasse und ein soziales Sicherungssystem ohnegleichen. Ob dies so bleibt, hangt erst einmal davon ab, ob wir auch kunftig so viel erwirt schaften wie bisher. Freizeit und Wohlstand konnen wir schlieBlich nur genie Ben, wenn wir beides zuvor erarbeitet haben. Es wachst die Zahl der wamenden Stimmen, die darauf verweisen: Die Zeiten des Wohlstandsdenkens seien bald vorbei. Trotz deutlich gestiegener Bruttoeinkommen in den letzten Jahren verschlechtere sich die finanzielle Lage flir viele Bevolkerungsgruppen. Anspruchsmentalitat konnten sich nicht mehr alle leisten. Daraus folgt: Die Grundlagen des Wohlstands zu erhalten und gerecht zu verteilen, wird angesichts der politischen Veranderungen in Osteuropa in den nachsten Jahren sicher schwieriger werden. Schon heute wird weltweit mehr konsumiert als produziert, was once zu Lasten der Entwick lungslander geht. So kann der Konjunkturmotor in manchen westlichen Indu strielandern an Fahrt verlieren, doch die Konsumgesellschaft wird uns wohl auch in Zukunft erhalten bleiben. Vor dem Hintergrund der offenen Grenzen im Osten wird aber die Schere zwischen Arm und Reich immer sicht- und spurbarer. Andererseits wird im Westen der Wohlstand wie ein letzter "Wert" verteidigt. Wohlstand mehren oder Wohlstand teilen: In einem multikulturellen Europa stellt sich die Frage nach Wirtschaftswachstum oder wirtschaftlichem Abstieg taglich neu. Wir konnen auf Dauer nur in Frieden leben, wenn es keine InseIn des Wohlstands in einem Meer der Armut gibt.

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By Horst W. Opaschowski

Wir haben so ziemlich alle Wohlstandsziele erreicht, gehoren zu den flih renden Industrielandern, haben die kurzeste Arbeitszeit, ein Einkommensni veau der Spitzenklasse und ein soziales Sicherungssystem ohnegleichen. Ob dies so bleibt, hangt erst einmal davon ab, ob wir auch kunftig so viel erwirt schaften wie bisher. Freizeit und Wohlstand konnen wir schlieBlich nur genie Ben, wenn wir beides zuvor erarbeitet haben. Es wachst die Zahl der wamenden Stimmen, die darauf verweisen: Die Zeiten des Wohlstandsdenkens seien bald vorbei. Trotz deutlich gestiegener Bruttoeinkommen in den letzten Jahren verschlechtere sich die finanzielle Lage flir viele Bevolkerungsgruppen. Anspruchsmentalitat konnten sich nicht mehr alle leisten. Daraus folgt: Die Grundlagen des Wohlstands zu erhalten und gerecht zu verteilen, wird angesichts der politischen Veranderungen in Osteuropa in den nachsten Jahren sicher schwieriger werden. Schon heute wird weltweit mehr konsumiert als produziert, was once zu Lasten der Entwick lungslander geht. So kann der Konjunkturmotor in manchen westlichen Indu strielandern an Fahrt verlieren, doch die Konsumgesellschaft wird uns wohl auch in Zukunft erhalten bleiben. Vor dem Hintergrund der offenen Grenzen im Osten wird aber die Schere zwischen Arm und Reich immer sicht- und spurbarer. Andererseits wird im Westen der Wohlstand wie ein letzter "Wert" verteidigt. Wohlstand mehren oder Wohlstand teilen: In einem multikulturellen Europa stellt sich die Frage nach Wirtschaftswachstum oder wirtschaftlichem Abstieg taglich neu. Wir konnen auf Dauer nur in Frieden leben, wenn es keine InseIn des Wohlstands in einem Meer der Armut gibt.

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The Handbook of Online and Social Media Research: Tools and by Ray Poynter

By Ray Poynter

Drawing jointly the recent strategies to be had to the marketplace researcher right into a unmarried reference, The guide of on-line and Social Media examine explores how those concepts are getting used by way of the leaders within the box. This groundbreaking reference examines why conventional examine is damaged, either in thought and perform, and contains chapters on on-line examine groups, neighborhood panels, weblog mining, social networks, cellular learn, e-ethnography, predictive markets, and DIY research.“This guide fills an important studying hole for the industry learn occupation and Ray Poynter has once more confirmed that he's a guiding mild. the sensible and pragmatic recommendation contained inside of those pages could be suitable to new scholars of study, younger researchers and skilled researchers that are looking to comprehend the fundamentals of on-line and social media learn. Ray’s perspectives on ‘how to be greater with humans’ and ‘how to maximize reaction premiums’ are important clues which are prone to form the way forward for industry and social research.”Peter Harris, nationwide President, Australian marketplace and Social examine Society (AMSRS). “It’s tough to visualize a person greater suited for masking the swiftly altering international of on-line examine than Ray Poynter. during this publication he indicates us why. no matter if you're new to on-line or a veteran attracted to broadening your knowing of the entire variety of techniques—quant and qual—this booklet is for you.”Reg Baker, President and leader working Officer, industry suggestions International “Finally, a entire instruction manual for practitioners, consumers, providers and scholars that incorporates top practices, transparent factors, suggestion and cautionary warnings. this could be the study benchmark for on-line learn for a while. Poynter proves he's the net industry study guru.”Cam Davis, Ph.D., former Dean and present teacher of the web marketplace study path for the Canadian advertising and marketing study and Intelligence Association “Ray Poynter’s complete, authoritative, effortless to learn, and an expert instruction manual has come to our rescue ... it's a needs to learn for an individual who must interact with consumers or stakeholders in an artistic, speedy and versatile method that makes greatest use of all of the interesting, new expertise now open to us. marketplace researchers want to know these items now. i will be able to make sure that an individual who buys the publication will locate it a compelling learn: they are going to be always turning to the subsequent web page so that it will locate another nugget of perception from Ray’s journey de force.”Dr David Smith, Director, DVL Smith Ltd; Professor, collage of Hertfordshire, enterprise School  

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By Ray Poynter

Drawing jointly the recent strategies to be had to the marketplace researcher right into a unmarried reference, The guide of on-line and Social Media examine explores how those concepts are getting used by way of the leaders within the box. This groundbreaking reference examines why conventional examine is damaged, either in thought and perform, and contains chapters on on-line examine groups, neighborhood panels, weblog mining, social networks, cellular learn, e-ethnography, predictive markets, and DIY research.“This guide fills an important studying hole for the industry learn occupation and Ray Poynter has once more confirmed that he's a guiding mild. the sensible and pragmatic recommendation contained inside of those pages could be suitable to new scholars of study, younger researchers and skilled researchers that are looking to comprehend the fundamentals of on-line and social media learn. Ray’s perspectives on ‘how to be greater with humans’ and ‘how to maximize reaction premiums’ are important clues which are prone to form the way forward for industry and social research.”Peter Harris, nationwide President, Australian marketplace and Social examine Society (AMSRS). “It’s tough to visualize a person greater suited for masking the swiftly altering international of on-line examine than Ray Poynter. during this publication he indicates us why. no matter if you're new to on-line or a veteran attracted to broadening your knowing of the entire variety of techniques—quant and qual—this booklet is for you.”Reg Baker, President and leader working Officer, industry suggestions International “Finally, a entire instruction manual for practitioners, consumers, providers and scholars that incorporates top practices, transparent factors, suggestion and cautionary warnings. this could be the study benchmark for on-line learn for a while. Poynter proves he's the net industry study guru.”Cam Davis, Ph.D., former Dean and present teacher of the web marketplace study path for the Canadian advertising and marketing study and Intelligence Association “Ray Poynter’s complete, authoritative, effortless to learn, and an expert instruction manual has come to our rescue ... it's a needs to learn for an individual who must interact with consumers or stakeholders in an artistic, speedy and versatile method that makes greatest use of all of the interesting, new expertise now open to us. marketplace researchers want to know these items now. i will be able to make sure that an individual who buys the publication will locate it a compelling learn: they are going to be always turning to the subsequent web page so that it will locate another nugget of perception from Ray’s journey de force.”Dr David Smith, Director, DVL Smith Ltd; Professor, collage of Hertfordshire, enterprise School  

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Exporting to Canada: A Guide for American Companies by Gerhard W. Kautz

By Gerhard W. Kautz

Canada?s quickly turning out to be economic climate is hungry for imports. Many american citizens don?t discover that the USA exports extra items to Canada than to the other kingdom on this planet. The adventure of cross-border buying and selling also will provide the wisdom you want to export your items worldwide. Exporting to Canada is an easy-to-read advisor for small- and medium-sized companies trying to extend their markets.Topics coated comprise:

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By Gerhard W. Kautz

Canada?s quickly turning out to be economic climate is hungry for imports. Many american citizens don?t discover that the USA exports extra items to Canada than to the other kingdom on this planet. The adventure of cross-border buying and selling also will provide the wisdom you want to export your items worldwide. Exporting to Canada is an easy-to-read advisor for small- and medium-sized companies trying to extend their markets.Topics coated comprise:

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The Webinar Way - The Single, Most Effective Way to Promote by Sherrie Rose

By Sherrie Rose

If you run webinars, you'll force extra leads, you'll construct an viewers of precise clients and make extra revenues, and what you are promoting will quick develop. Discover:

* Why the 3C via 3T Matrix will positioned your webinar in easy standpoint.
* What middle parts you upload for an interesting webinar with an impossible to resist shut.
* What you want to effectively advertise, run, and develop your webinar "enterprise."
* How the Webinar means revenue Calculator will music your metrics (and sales)!

The "7 Pillars" and WAMO method of webinars are a part of the much-needed technique to cash-in in your subsequent payday webinar. this straightforward, well-structured publication has the main points to lead and inspire you thru every one step. swap how you do enterprise with The Webinar means!

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By Sherrie Rose

If you run webinars, you'll force extra leads, you'll construct an viewers of precise clients and make extra revenues, and what you are promoting will quick develop. Discover:

* Why the 3C via 3T Matrix will positioned your webinar in easy standpoint.
* What middle parts you upload for an interesting webinar with an impossible to resist shut.
* What you want to effectively advertise, run, and develop your webinar "enterprise."
* How the Webinar means revenue Calculator will music your metrics (and sales)!

The "7 Pillars" and WAMO method of webinars are a part of the much-needed technique to cash-in in your subsequent payday webinar. this straightforward, well-structured publication has the main points to lead and inspire you thru every one step. swap how you do enterprise with The Webinar means!

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The Shift; The Transformation of Today's Marketers into by Scott M. Davis

By Scott M. Davis

Compliment for The Shift
"More than ever, the function of selling needs to be to force ecocnomic development through unlocking client insights. The Shift offers inspiring examples of ways best agents are becoming it done."
–Cammie Dunaway, government vp of revenues and advertising, Nintendo of America
"At Zappos.com we have now constantly approached enterprise in our personal special means. The Shift outlines many ideas we holistically embody. Kudos to Scott Davis for placing jointly any such nice resource!"
–Tony Hsieh, CEO, Zappos.com
"The Shift is a smart 'how-to e-book' for Visionary retailers who are looking to stand out, support their corporation prevail by means of relocating towards actual responsibility, and force a enterprise procedure that retains the buyer in brain, whereas by no means wasting sight of the P&L."
–Fisk Johnson, chairman and CEO, SC Johnson
"The Shift's articulation of ways advertising can force a company's final analysis and a marketer's profession makes it a must-read for any CEO who wishes advertising and marketing to actually impression their company's backside line."
–CJ Fraleigh, CEO, Sara Lee Retail and Foodservice
"Marketer as a P&L–oriented businessperson! this crucial publication for senior executives offers a highway map on how dealers and their agencies can shift their profiles, whereas riding bottom-line results."
–Mark L. Vachon, president and CEO, GE Healthcare, Americas
"The Shift charts a dramatic new position for advertising and marketing. A problem each company should still embrace."
–David Aaker, vp, Prophet; and, writer, model Leadership
"The Shift has to turn into a life-style from the school room to the boardroom. Davis's ebook brings a practitioner's viewpoint to this severe subject of dealers moving to turning into extra responsible and extra in my opinion chargeable for using growth."
–Dipak Jain, dean, Kellogg Graduate tuition of administration, Northwestern University
"Forget the CMO. lengthy reside the built-in schedule of the executive development and Visionary Officer!"
–Joseph V. Tripodi, leader advertising and advertisement officer, The Coca Cola corporation

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By Scott M. Davis

Compliment for The Shift
"More than ever, the function of selling needs to be to force ecocnomic development through unlocking client insights. The Shift offers inspiring examples of ways best agents are becoming it done."
–Cammie Dunaway, government vp of revenues and advertising, Nintendo of America
"At Zappos.com we have now constantly approached enterprise in our personal special means. The Shift outlines many ideas we holistically embody. Kudos to Scott Davis for placing jointly any such nice resource!"
–Tony Hsieh, CEO, Zappos.com
"The Shift is a smart 'how-to e-book' for Visionary retailers who are looking to stand out, support their corporation prevail by means of relocating towards actual responsibility, and force a enterprise procedure that retains the buyer in brain, whereas by no means wasting sight of the P&L."
–Fisk Johnson, chairman and CEO, SC Johnson
"The Shift's articulation of ways advertising can force a company's final analysis and a marketer's profession makes it a must-read for any CEO who wishes advertising and marketing to actually impression their company's backside line."
–CJ Fraleigh, CEO, Sara Lee Retail and Foodservice
"Marketer as a P&L–oriented businessperson! this crucial publication for senior executives offers a highway map on how dealers and their agencies can shift their profiles, whereas riding bottom-line results."
–Mark L. Vachon, president and CEO, GE Healthcare, Americas
"The Shift charts a dramatic new position for advertising and marketing. A problem each company should still embrace."
–David Aaker, vp, Prophet; and, writer, model Leadership
"The Shift has to turn into a life-style from the school room to the boardroom. Davis's ebook brings a practitioner's viewpoint to this severe subject of dealers moving to turning into extra responsible and extra in my opinion chargeable for using growth."
–Dipak Jain, dean, Kellogg Graduate tuition of administration, Northwestern University
"Forget the CMO. lengthy reside the built-in schedule of the executive development and Visionary Officer!"
–Joseph V. Tripodi, leader advertising and advertisement officer, The Coca Cola corporation

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Brand Innovation Manifesto: How to Build Brands, Redefine by John Grant

By John Grant

The times of the picture manufacturers are over, and ‘new advertising and marketing’ has long gone mainstream. The world’s greatest businesses are pursuing a post-advertising procedure, relocating clear of ads and making an investment in cutting edge choices. within the leading edge of the revolution has been John furnish, co-founder of the mythical organisation St. Luke’s and writer of the hot advertising and marketing Manifesto, whose radical pondering has proficient a generation.Now provide is determined to stun the back. within the model Innovation Manifesto, he redefines the character of manufacturers, displaying why previous versions and scales not paintings and revealing that the foremost to luck at the present time is impacting people’s life (think Starbucks, iPod and eBay). on the middle of the e-book is the concept that of the ‘brand molecule’ to which new cultural principles will be continually further to maintain velocity with switch. Cataloguing 32 sessions of notion, furnish offers a realistic method of mix and matching them inside of your individual industry to boost new model rules - and new principles for current manufacturers.

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By John Grant

The times of the picture manufacturers are over, and ‘new advertising and marketing’ has long gone mainstream. The world’s greatest businesses are pursuing a post-advertising procedure, relocating clear of ads and making an investment in cutting edge choices. within the leading edge of the revolution has been John furnish, co-founder of the mythical organisation St. Luke’s and writer of the hot advertising and marketing Manifesto, whose radical pondering has proficient a generation.Now provide is determined to stun the back. within the model Innovation Manifesto, he redefines the character of manufacturers, displaying why previous versions and scales not paintings and revealing that the foremost to luck at the present time is impacting people’s life (think Starbucks, iPod and eBay). on the middle of the e-book is the concept that of the ‘brand molecule’ to which new cultural principles will be continually further to maintain velocity with switch. Cataloguing 32 sessions of notion, furnish offers a realistic method of mix and matching them inside of your individual industry to boost new model rules - and new principles for current manufacturers.

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Marketing scales handbook : a compilation of multi-item by Gordon C. Bruner, II.

By Gordon C. Bruner, II.

While released, this was once the first-of-its-kind guide that supplied distinct descriptions of multi-item ranking scales used to degree advertising similar constructs. protecting the interval from 1980 to 1989, this easy-to-use reference device info 588 advertising and marketing scales utilized in purchaser habit; advertisements; and Organizational, revenues strength, and Miscellaneous fields. With either quantity I and II on their ebook cabinets, modern marketplace researchers and lecturers have quick access to almost a thousand diversified dimension scales, together with a few historical past of the scales' use in scholarly reviews

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By Gordon C. Bruner, II.

While released, this was once the first-of-its-kind guide that supplied distinct descriptions of multi-item ranking scales used to degree advertising similar constructs. protecting the interval from 1980 to 1989, this easy-to-use reference device info 588 advertising and marketing scales utilized in purchaser habit; advertisements; and Organizational, revenues strength, and Miscellaneous fields. With either quantity I and II on their ebook cabinets, modern marketplace researchers and lecturers have quick access to almost a thousand diversified dimension scales, together with a few historical past of the scales' use in scholarly reviews

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Continue reading "Marketing scales handbook : a compilation of multi-item by Gordon C. Bruner, II."

Medienbezogene Effekte von Product Placement: Theoretische by Peggy Rathmann

By Peggy Rathmann

Das Kommunikationsinstrument Product Placement bietet für Produzenten und Unternehmen gute Möglichkeiten, sich marktbezogenen, technischen und konsumentenbezogenen Veränderungen anzupassen und gewinnt daher zunehmend an Bedeutung. Auf foundation einer umfassenden theoretischen und empirischen examine untersucht Peggy Rathmann, welche Wirkungen Product Placement auf medienbezogene Erfolgsgrößen hat und welche Faktoren diese Wirkeffekte beeinflussen. Unter Nutzung von verhaltenswissenschaftlichen Theorien erarbeitet die Autorin einen theoretisch-konzeptionellen Bezugsrahmen. Zur Überprüfung des Untersuchungsmodells zieht sie ein experimentelles Vorgehen heran.

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By Peggy Rathmann

Das Kommunikationsinstrument Product Placement bietet für Produzenten und Unternehmen gute Möglichkeiten, sich marktbezogenen, technischen und konsumentenbezogenen Veränderungen anzupassen und gewinnt daher zunehmend an Bedeutung. Auf foundation einer umfassenden theoretischen und empirischen examine untersucht Peggy Rathmann, welche Wirkungen Product Placement auf medienbezogene Erfolgsgrößen hat und welche Faktoren diese Wirkeffekte beeinflussen. Unter Nutzung von verhaltenswissenschaftlichen Theorien erarbeitet die Autorin einen theoretisch-konzeptionellen Bezugsrahmen. Zur Überprüfung des Untersuchungsmodells zieht sie ein experimentelles Vorgehen heran.

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