By Elizabeth Currid-Halkett
How was once Nike capable of take a bet on an unknown Michael Jordan and remodel itself from a $900 million corporation to a $9.19 billion corporation in below fifteen years? Why did the artist Jeff Koons's Balloon Flower (Magenta) promote for a checklist $25.7 million in 2008? What does the highschool soccer famous person have in universal with the Hollywood headliner? And why should still an actor by no means, ever visit Las Vegas?
Celebrity—our collective fascination with specific people—is all over and takes many varieties, from the activities big name, infamous Wall road wealthy person, or movie icon, to the place of birth quarterback, YouTube sensation, or pal who compulsively files his lifestyles on the web. We stick to with rapt consciousness the entire minute info of stars' lives: their romances, their spending conduct, even how they drink their espresso. For these anointed, megastar can translate into titanic enterprise and best social prestige, yet why do a little reach stardom whereas hundreds of thousands of others don't? Why are we easily extra attracted to definite humans?
In Starstruck, Elizabeth Currid-Halkett offers the 1st rigorous exploration of star, arguing that our wish to "celebrate" a few humans and never others has profound implications, raising social statuses, making or breaking careers and firms, and producing astronomical dividends. Tracing the phenomenon from the paintings international to tabletop gaming conventions to the movie undefined, Currid-Halkett appears at famous person as an expression of economics, geography (both genuine and virtual), and networking strategies.
Starstruck brings jointly huge statistical learn and research, besides interviews with best brokers and publicists, YouTube executives, significant paintings purchasers and gallery administrators, Bollywood gamers, and activities specialists. Laying out the big impression of the fame and making a choice on the styles during which participants develop into stars, Currid-Halkett effectively makes the argument that famous person is a crucial social phenomenon and a motive force within the world wide financial system.