Business Logic for Sustainability: A Food and Beverage by Aileen Ionescu-Somers;Ulrich Steger

By Aileen Ionescu-Somers;Ulrich Steger

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By Aileen Ionescu-Somers;Ulrich Steger

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Additional resources for Business Logic for Sustainability: A Food and Beverage Industry Perspective

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There are some excellent, successful and leading examples of partnerships with stakeholders. Companies are still feeling the ground in this respect, but to varying degrees and depending on the company-specific business case for doing so. We have confidence that the learning processes that the industry has engaged in will bear fruit for a more robust business case in the future. Problems with alignment are, in fact, largely due to the absence of comprehensive integration of sustainability strategies into organizational processes.

This also allowed us to establish causation as well as to benchmark the survey data over the period of research. This again also prevented bias or self-delusion, always a risk with qualitative research, with a chain of evidence assured using multiple data sources. Face-to-face semistructured interviews were chosen as the best method to encourage sustainability officers and corporate executives to talk frankly about their views on the economic rationale and business logic for the BCS in the F&B industry.

J. 2). The top five European Union (EU) F&B manufacturers, ranked by turnover, are Nestlé, Unilever, Diageo, Danone and Cadbury Schweppes, all of whom are included in our sample, lending considerable credibility to our research. In 2007, Nestlé, Unilever, Kraft and Danone alone accounted for more than 50 per cent of the global market capitalization of the top 30 global food companies. 2 Food and beverage companies involved in the BCS food and beverage interview research Introduction 13 are striving to become so.

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