APE: Author, Publisher, Entrepreneur. How to Publish a Book by Guy Kawasaki, Shawn Welch

By Guy Kawasaki, Shawn Welch

"Essential examining (and reference) for contemporary authors, despite experience."
- Kirkus ebook Reviews

"Nuts, bolts, and concept too. once more, man offers, kicking the shiitake out of a person who could inform you that you just shouldn't, wouldn't or couldn't write a book."
-Seth Godin
Author and founding father of The Icarus Project.

This model of APE used to be up to date with the newest content material, evidence, figures, instruments, and assets on March fifth, 2013. to work out what content material has been additional because the final replace of APE please stopover at apethebook.com/updates. this is often model 1.2 (Baldacci).

In 2011 the writer of 1 of my books, appeal, couldn't fill an order for 500 booklet copies of the publication. due to this adventure, I self-published my subsequent ebook, What the Plus!, and realized first-hand that self-publishing is a posh, complicated, and idiosyncratic technique. As Steve Jobs acknowledged, "There has to be a greater way."

With Shawn Welch, a tech wizard, I wrote APE to aid humans take regulate in their writing careers. APE's thesis is strong but uncomplicated: filling the jobs of writer, writer and Entrepreneur yields effects that rival conventional publishing. We name this "artisanal publishing"--that is, whilst writers who love their craft keep watch over the publishing strategy and convey high quality books.

APE is three hundred pages of step by step, tactical suggestion and functional thought. if you would like a hype-filled, get-rich-quick e-book, you have to glance in other places. however, if you would like a finished and lifelike consultant to self-publishing, APE is the reply.

Show description

By Guy Kawasaki, Shawn Welch

"Essential examining (and reference) for contemporary authors, despite experience."
- Kirkus ebook Reviews

"Nuts, bolts, and concept too. once more, man offers, kicking the shiitake out of a person who could inform you that you just shouldn't, wouldn't or couldn't write a book."
-Seth Godin
Author and founding father of The Icarus Project.

This model of APE used to be up to date with the newest content material, evidence, figures, instruments, and assets on March fifth, 2013. to work out what content material has been additional because the final replace of APE please stopover at apethebook.com/updates. this is often model 1.2 (Baldacci).

In 2011 the writer of 1 of my books, appeal, couldn't fill an order for 500 booklet copies of the publication. due to this adventure, I self-published my subsequent ebook, What the Plus!, and realized first-hand that self-publishing is a posh, complicated, and idiosyncratic technique. As Steve Jobs acknowledged, "There has to be a greater way."

With Shawn Welch, a tech wizard, I wrote APE to aid humans take regulate in their writing careers. APE's thesis is strong but uncomplicated: filling the jobs of writer, writer and Entrepreneur yields effects that rival conventional publishing. We name this "artisanal publishing"--that is, whilst writers who love their craft keep watch over the publishing strategy and convey high quality books.

APE is three hundred pages of step by step, tactical suggestion and functional thought. if you would like a hype-filled, get-rich-quick e-book, you have to glance in other places. however, if you would like a finished and lifelike consultant to self-publishing, APE is the reply.

Show description

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Additional resources for APE: Author, Publisher, Entrepreneur. How to Publish a Book

Example text

At least Mopey Moe does deserve credit for one thing. Rather than doing nothing, he immediately bounces ideas off Speedy Didi about which elements to include. But, to make sure that Moe doesn’t always have to come to her so that he can be more confident when writing, Didi recommends that he create templates of the most common writing situations that occur on the job. Figure 2-3 gives a list of 16 common documents composed by corporate writers, ranging from the administrative to the technical. We do not always need to include all the elements in our documents, and quite often the listed elements are not enough for our readers.

No matter how well Didi writes, the chances are strong that her manager will make changes (a) to suit his style to the given situation, (b) to add relevant detail that only he knows, (c) to change the structure to either strengthen or soften the forcefulness of the message depending on who’s reading it, or (d) simply to assert his authority as Didi’s boss. Why fret about these issues when writing the first draft? It’ll face revision no matter what. Come to think of it, even if Didi were writing the draft just for herself, she might forget a thought or two and recall them after she’s written the first draft, so she’ll have to insert them later, in the second draft.

By taking what he says literally, Moe can let the sentence guide him through the draft, deciding what content stays and what leaves by checking it against the scoop. One final word of advice: Don’t make the scoop so mechanical to the point of triteness. This sentence is too important to include without writing it with authority and conviction. Idea Generator 5: Chart It—Mapping Your Ideas Moe: Sometimes issues are so complicated that to make them real I see them as pictures, not words. Didi: Then draw your plan!

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